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Do Sync Composers Need Branding? (with Andy Gesner) | 52 Cues Podcast, 2025 Week 6
In the latest episode of the 52 Cues Podcast, host Dave Kropf and Andy Gesner of HIP Video Promo discuss the increasing importance of personal branding for sync composers. They explore strategies for building an authentic presence without the pressure of constant content creation. The episode also features a review of an electronic disco/funk cue by community member Darko Malcevic and showcases a new contemplative tension composition by Dave. Listeners can watch the full episode on YouTube and connect with Andy Gesner through HIP Video Promo's official channels.

Do We Really Need a Web Presence?
How big a factor is luck in our careers? On today’s episode we turn to the research of Dr. Richard Wiseman, Professor of Public Understanding of Psychology at the University of Hertfordshire, and we examine the 4 Principles of Luck and discuss how they might apply to us as production music composers.