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Do Sync Composers Need Branding? (with Andy Gesner) | 52 Cues Podcast, 2025 Week 6
In the latest episode of the 52 Cues Podcast, host Dave Kropf and Andy Gesner of HIP Video Promo discuss the increasing importance of personal branding for sync composers. They explore strategies for building an authentic presence without the pressure of constant content creation. The episode also features a review of an electronic disco/funk cue by community member Darko Malcevic and showcases a new contemplative tension composition by Dave. Listeners can watch the full episode on YouTube and connect with Andy Gesner through HIP Video Promo's official channels.
Production Music Q&A – LIVE! | 52 Cues Podcast, 2025 Week 5
In this week's 52 Cues Podcast, we held a Live Q&A covering everything from the US Copyright Office’s AI ruling (and why human elements in music matter) to what genres are in demand, a simple stereo widening trick using sample delay, and how much you can realistically earn with 500 cues. I also shared my approach to mastering stems, discussed drum mic techniques and my electronic kit setup, and, of course, talked about the essential role of cats in a composer’s life. Whether you're looking for industry insights, production tips, or just a good laugh, this episode has something for you!
The State of AI in 2025 (with Timothy Andrew Edwards) | 52 Cues Podcast, 2025 Week 4
AI isn’t just coming—it’s already here, and it’s shaking up the production music industry in ways we’re still trying to understand. In this episode of the 52 Cues Podcast, I sit down with composer and publisher Timothy Andrew Edwards to break down AI’s current and future impact on our careers. Will AI-generated music replace human composers? How can we stay relevant in an industry where algorithms are writing cues? We tackle these big questions and discuss practical strategies to adapt, protect our work, and find new opportunities in an AI-influenced landscape. Plus, I review a cinematic tension cue from Russ Westfield and share a modern comedy cue I recently wrote for the Discovery Channel. Watch now and join the conversation!
How to Stay Grounded When Sync Feels Overwhelming | 52 Cues Podcast, Week 3
In the latest episode of the 52 Cues Podcast, we dive into how the ancient philosophy of stoicism can help you stay grounded in this unpredictable field. Stoicism teaches us to focus on what we can control—like our creative output and attitude—while letting go of what we can’t, such as the whims of music supervisors or client preferences.
Sync Trends for 2025 (with Timothy Andrew Edwards) | 52 Cues Podcast, 2025 Week 2
The sync licensing world is evolving, and 2025 is bringing fresh opportunities for composers! In this week’s 52 Cues Podcast, I’m joined by Timothy Andrew Edwards to explore the latest trends, including the rising demand for vocal cues with relatable lyrics, the continued dominance of tension music (with a twist), and the growing appetite for genre-blending tracks. Timothy shares practical advice for staying relevant, like focusing on what you do best while staying adaptable to industry needs.
How To Work Smarter, Not Harder | 52 Cues Podcast 2025, Week 1
In the latest episode of the 52 Cues podcast, Dave delves into the art of crafting compelling music cues that captivate listeners and meet industry standards. He shares personal anecdotes from his journey in production music, offering valuable insights into the creative process. Listeners will gain practical advice on structuring cues, selecting appropriate instrumentation, and understanding the nuances that make a composition stand out in the competitive world of production music. This episode is a must-listen for composers aiming to enhance their skills and succeed in the industry.
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Watching the Impact of AI on Music Production
What the AI conversation seems to be lacking in the music industry is answers. I’m seeing lots of discussions about the nature of creativity and the human soul. I'm seeing fewer, but still substantial and needed, conversations about the technology involved in AI music generation. But mostly I’m also seeing lots of worry and projection of fear, which is why I think the most recent 52 Cues Podcast kicked up some conversations around the composer neighborhood.