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Do Sync Composers Need Branding? (with Andy Gesner) | 52 Cues Podcast, 2025 Week 6
In the latest episode of the 52 Cues Podcast, host Dave Kropf and Andy Gesner of HIP Video Promo discuss the increasing importance of personal branding for sync composers. They explore strategies for building an authentic presence without the pressure of constant content creation. The episode also features a review of an electronic disco/funk cue by community member Darko Malcevic and showcases a new contemplative tension composition by Dave. Listeners can watch the full episode on YouTube and connect with Andy Gesner through HIP Video Promo's official channels.
Production Music Q&A – LIVE! | 52 Cues Podcast, 2025 Week 5
In this week's 52 Cues Podcast, we held a Live Q&A covering everything from the US Copyright Office’s AI ruling (and why human elements in music matter) to what genres are in demand, a simple stereo widening trick using sample delay, and how much you can realistically earn with 500 cues. I also shared my approach to mastering stems, discussed drum mic techniques and my electronic kit setup, and, of course, talked about the essential role of cats in a composer’s life. Whether you're looking for industry insights, production tips, or just a good laugh, this episode has something for you!
The State of AI in 2025 (with Timothy Andrew Edwards) | 52 Cues Podcast, 2025 Week 4
AI isn’t just coming—it’s already here, and it’s shaking up the production music industry in ways we’re still trying to understand. In this episode of the 52 Cues Podcast, I sit down with composer and publisher Timothy Andrew Edwards to break down AI’s current and future impact on our careers. Will AI-generated music replace human composers? How can we stay relevant in an industry where algorithms are writing cues? We tackle these big questions and discuss practical strategies to adapt, protect our work, and find new opportunities in an AI-influenced landscape. Plus, I review a cinematic tension cue from Russ Westfield and share a modern comedy cue I recently wrote for the Discovery Channel. Watch now and join the conversation!
How to Stay Grounded When Sync Feels Overwhelming | 52 Cues Podcast, Week 3
In the latest episode of the 52 Cues Podcast, we dive into how the ancient philosophy of stoicism can help you stay grounded in this unpredictable field. Stoicism teaches us to focus on what we can control—like our creative output and attitude—while letting go of what we can’t, such as the whims of music supervisors or client preferences.
Sync Trends for 2025 (with Timothy Andrew Edwards) | 52 Cues Podcast, 2025 Week 2
The sync licensing world is evolving, and 2025 is bringing fresh opportunities for composers! In this week’s 52 Cues Podcast, I’m joined by Timothy Andrew Edwards to explore the latest trends, including the rising demand for vocal cues with relatable lyrics, the continued dominance of tension music (with a twist), and the growing appetite for genre-blending tracks. Timothy shares practical advice for staying relevant, like focusing on what you do best while staying adaptable to industry needs.
How To Work Smarter, Not Harder | 52 Cues Podcast 2025, Week 1
In the latest episode of the 52 Cues podcast, Dave delves into the art of crafting compelling music cues that captivate listeners and meet industry standards. He shares personal anecdotes from his journey in production music, offering valuable insights into the creative process. Listeners will gain practical advice on structuring cues, selecting appropriate instrumentation, and understanding the nuances that make a composition stand out in the competitive world of production music. This episode is a must-listen for composers aiming to enhance their skills and succeed in the industry.
Looking Back on 2024 and What's Ahead for 2025 | 52 Cues Podcast, 2024 Week 52
As we wrap up 2024 and look ahead to 2025, it’s a perfect time to reflect on the milestones we’ve achieved and the exciting opportunities on the horizon. This past year, the 52 Cues community has grown in ways that inspire—welcoming new members, fostering creativity, and launching initiatives like Expedition 52. On the podcast, I also share personal reflections on the triumphs and challenges of 2024, emphasizing the importance of resilience and community in navigating the ever-evolving music landscape. As we embark on a new year, let’s set bold goals, embrace fresh challenges, and make 2025 a year of creativity and growth together!
The 3 Keys to a Long (and Happy!) Career | 52 Cues Podcast, 2024 Week 51
In this episode, Dave unpacks the three keys to a sustainable production music career: your superpower, your passion, and what libraries need. Find your sweet spot and thrive!
Why Does it Take So Long to Get Paid? | 52 Cues Podcast, 2024 Week 50
From concept to cash, I’m breaking down the complete timeline of a production music cue so you’ll know exactly what to expect on your path to those sweet royalty checks
What Defines the "Mood" in a Cue? | 52 Cues Podcast, 2024 Week 49
In this epic 200th episode, Dave shares lessons learned from four years of the 52 Cues Podcast, working towards sustainability, growth, and embracing imperfection.
It's Episode 200! What Have I Learned? | 52 Cues Podcast, 2024 Week 48
In this epic 200th episode, Dave shares lessons learned from four years of the 52 Cues Podcast, working towards sustainability, growth, and embracing imperfection.
Understanding Ominous Tension | 52 Cues Podcast, 2024 Week 47
In this episode, we revisit the art of crafting ominous tension cues as Dave explores the harmonic and rhythmic techniques behind these cues, emphasizing drone-based harmony, slow-moving melodies, and evolving layers.
Is Originality Overrated? | 52 Cues Podcast, 2024 Week 46
Dave questions whether originality is overrated in production music, suggesting that unique expression matters more than being entirely original. He discusses techniques like modeling and referencing to meet industry expectations while staying creatively fulfilled.
Mastermind | Summer 2024
The 52 Cues Mastermind is the fastest--and perhaps most enjoyable--way to grow your music production skills, network with an elite tier of composers, and explore the discipline, mindset, and motivation needed to find succeed in this business!
Parkinson's Law and Composers
Parkinson's Law states that work expands to fill the time available for its completion. In this episode, Dave discusses how this concept applies to the world of production music, and how it impacts efficiency, decision-making, and creativity in music production.
Let's Talk Sync Agents (with Chuck Milan)
Explore the vibrant world of music sync with insights from industry expert Chuck Milan in our latest 52 Cues Podcast episode. Discover the roles of sync agents, music publishers, and libraries, and learn valuable tips for making your music stand out for film, TV, and commercials. Gain firsthand knowledge on optimizing song quality, navigating copyright laws, and leveraging social media for sync success. Join us for an enlightening conversation that unveils the secrets to mastering the music sync process and securing lucrative opportunities in the entertainment industry.
Cymbal Slice 2024 | LIVE!
The quest - create a cue with the provided bowed cymbal samples, much like a sushi chef expertly prepares their ingredients!
This challenge encouraged participants to slice, dice, stretch, and creatively manipulate the samples in any way imaginable, transforming these sounds into something uniquely yours, and showcasing their ability to innovate and design sound with precision and creativity.
We Need To Talk About AI...Again
In this week's episode of the 52 Cues podcast, we dive back into the topic of AI, spurred by OpenAI's recent release of their text-to-video engine, Sora, which presents both stunning and unsettling advancements in AI-generated content. Dave reflects on the rapidly evolving capabilities of AI in creative industries and stresses the importance for composers to elevate their craft beyond the low-effort, easily replicable content that AI is beginning to master.
Hacking Music Theory with Music Interval Theory
In this episode of the podcast, we welcome Frank and TC from the Music Interval Theory Academy, who introduce a groundbreaking approach to music composition. By focusing on a three-step composing process that veers away from traditional music theory, they offer new creative strategies and methods that not only challenge conventional composing techniques but also opens up a world of innovation for composers and musicians alike!
Turning Pro
What separates hobbyists from professionals in music composition is not talent, but mindset, accountability, dedication, and an ability to embrace failure! In this episode, we talk patience, persistence, self-actualization, and the acceptance of failure as part of the road to success.