Standing Out in the Crowd
Have you ever wondered what it takes to build a unique brand in the music industry? Join me as I sit down with Jason Moss, the co-founder of Bulletproof Bear, to unpack his extraordinary journey from being a composer to becoming a music publisher. Jason shares his insights into the value of authentic relationships and how opening your circle to new individuals can make a significant impact.
We then take a journey through Jason's career that took him from an intern in New York City to a composer in Phoenix, Arizona, before landing in Los Angeles. The stories from his time in the commercial music world and TV commercials are fascinating and provide valuable insights into the industry. Jason recounts his transition to pitch for the NFL Open on Fox Sports and the inception of Supersonic Noise. He underlines the significance of metadata in making music discoverable and how he came together with his team to build Bulletproof Bear.
Finally, our conversation centers on the challenges and opportunities that composers face while building their catalogs. Jason dispenses invaluable advice for striking a balance between originality and commercial success in music licensing. We dissect the role of professional communication and the place of metadata in standing out from the crowd. So, get ready for an intense discussion that lays bare the delicate balance of art and commerce in the production music industry!
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